Archive for July, 2006

The power of WHY

Even though I’m a tech kind of person (I work in telecom for over 3 years now), I’ve always been fascinated by marketing techniques. This is a website that I found about 1 year ago regarding marketing strategies and other cool stuff. Here’s an example from one of the articles over there:

“Stop taking two and three plates of food,” my mother said to me angrily.

I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be pre-served on a plate. I could never get enough of those calorie-ridden platters. Waylaying different waiters, (so I would not be recognised), I’d polish 3-4 plates without blinking an eye.

Mum wasn’t impressed, and told me to stop and desist.

“Why?” I’d ask. Her stock reply was always, “It’s bad manners to do that.” This Dustbin Hoffman (yes, I do mean Dustbin and not Dustin) act obviously got her goat, but it left me unfazed. It must have bugged her more than I expected though, because in a short while Dad was peering down at my food-stuffed face.

My question remained unchanged. “WHY?”

“If you invite a hundred people to a wedding, how many would you cater for?” he asked. “A hundred,” I answered, proud of my analytical genius. “If you ate four plates,” he continued, “how many would remain?” He prompted quickly, “Ninety-six right?” I nodded vigorously. “That means some people don’t eat. If you’re so hungry, we can go out after the wedding and get something to eat, but don’t deprive others.”

Now you can read the full article at Sean’s website. Cool, huh ? :-)

Three charged with stealing Coca-Cola secrets


Three people have been arrested and charged with stealing confidential information about drink recipes from The Coca-Cola Co. and trying to sell it to rival PepsiCo Inc., federal prosecutors said Wednesday.
Read the full story at CNN Online.

I think some of the Brifcor’s employees should sell the recipe to Coca-Cola. Maybe they’ll buy it for $1 :-)

My first post

Ok, so today I decided to write my own blog. These days, everybody’s talking about blogs.Everybody’s writing comments in others people blogs. Why ? Good question, huh ?
Maybe this is the new way of talking and sharing your thoughts with your friends. Who knows.

I’ll write here about me, things I did or things I’ll do, things I like or things I hate, about my friends and of course about my dog - she will help me of course with some posts over here.

Please be advised that I don’t take any responsability for the effects that this blog may have on you, your computer, your dog or anything else. Use it at your own risk ! :-)

Life’s too short for the wrong job!



Outdoor AD campaign made by Scholz & Friends Group for the jobsintown.de webportal. Pretty cool !